SAP Regional Strategic Account Marketing Lead 

Singapore, Singapore 

975047528

Leadership

• • Collaborate with MU SAM specialists to align programs to the steps of the Customer Value Journey (CVJ)
  • Able to coach, inspire and lead Strategic Account Marketers of diverse personalities, ideas, and perspectives to align on the Global SAM methodology to achieve the optimal outcome for the business.
  • Coordinate the regional preparation for SAM regional business reviews
  • Drive SAM framework adoption - including universal tagging, measurement, and reporting
  • Work closely in Tier 1 events like Sapphire Orlando/SAP Select where ABM programs are executed on targeted accounts

Stakeholder management

• • Build trusted relationships with internal stakeholders (Regional Marketing Head, Presidents, SCP Regional Leader, Global Marketing, and executives in the regional leadership teams)
  • Make sure that regional stakeholders are informed and understand the objectives of the SAM approach as well as the necessary commitment from sales teams.

Knowledge sharing

• Foster the participation of Strategic Account Marketers in the SAM community and leverage opportunities for sharing and learning from others.
• Surface requests and gaps of local enablement needs to the global lead in order to allow program building.

Measure Program Performance

• Own reporting and analysis on account-based marketing programs, ensuring programs perform against goals, are continually optimized and show a solid ROI.
• Relationships: C-Suite and VP contact and engagement growth.
• Revenue: Account revenue and product usage growth, ABM influence on pipeline creation and won deals.
• Advocacy: Customer PR, evidence and references; Customer satisfaction.

Core Dependencies:

• Regional leadership collaboration

• SAM program teams

• Agencies

• Cross-marketing support and collaboration (insight, content, digital, events, etc.)

Qualifications and Education:

• Strong executive presence and ability to collaborate with and influence senior leaders, sales teams and customers.
• Excellent communicator and coalition builder who can build organizational support and credibility across multiple functions within the company.
• Highly-collaborative individual who has built his/her career on relationships and leveraging those to drive change in large organizations
• Experience scaling and centralizing functions for efficiency in large organizations
• Agile and adaptable self-starter with a can-do and problem solver mentality
• Strong presenter, both in person and virtually.
• Ability to gather data/insights from multiple internal and external sources to understand impact across accounts and opportunities.
• Bachelor’s degree or equivalent required, ideally related to business, marketing or communications
• Minimum 15 years marketing within B2B tech industry
• Fluent English and any other language are a bonus

​