Key Competencies include:
- Understanding of regional market dynamics, competitors, and adaptation requirements
- Strong knowledge of portfolio offering, buyer and value proposition
- Business acumen, customer buying journey mindset, and outcome driven orientation
- Strong stakeholder management skills
- Ability to communicate clear field requirements
- Ability to lead via influence and guide marketing plan develop in collaboration with virtual Market Unit LoB team
- Ability to analyze funnel health performance data and derive insights to inform optimization and planning decisions
Typical responsibilities and tasks include:
- Participate as core member of “Integrated Marketing ONE Plan” planning team and member of extended product marketing leadership team. Represent regional marketing strategy, plans, program elements and performance insights.
- Monitor plan performance, derive insights and influence Market Unit Specialists to adopt a cohesive marketing strategy, including the adoption of common program elements, best practices, marketing mix, budget and plan optimization recommendations, aligned to the priority growth areas.
- Lead the development of an integrated LoB regional marketing plan across the holistic customer journey
- Meet monthly with regional LoB Customer Success sales leadership. Represent marketing in forecast calls, one pipeline health checks, demand management meetings and QBRs
- Lead 1H / 2H planning cycles and quarterly plan refinements with Market Units and work with CMSO, IDP GM and IMP on digital/physical elements
- Work with relevant corporate marketing team on campaign readiness, adaptation requirements, and in market performance. Partner with relevant corporate marketing team to understand campaign elements, localization and in-market dates. Communicate to Market Units and monitor performance
- Evaluate and monitor funnel health, plan performance and work across Market Units and relevant corporate marketing team to optimize performance
Preferred Qualifications
- Minimum 15 years of marketing experience
- Working in a multi-national company
- Experience in B2B marketing and high-tech marketing
- Experience working with sales / business leader and teams
- Project management and leadership (medium to large-scaled projects)
- Fluent English and any other language are a bonus
Education
- Bachelor's degree or equivalent required
Job Specific Specialized Skills & Scope:
- Strong communication and interpersonal skills and ability to work with different personalities
- Self-starter who desires to show ownership and commitment to the job
- Strong team player
- "Can-Do" approach to a wide and rapidly changing workload
- Flexibility and willingness to work on a broad variety of tasks
- Enjoy working in a virtual and versatile environment
- Job entails ~ 10% travel
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