SAP Regional Field Marketing Lead - ISBN 

Singapore, Singapore 

453148965

Key Competencies include:

• Understanding of regional market dynamics, competitors, and adaptation requirements
• Strong knowledge of portfolio offering, buyer and value proposition
• Business acumen, customer buying journey mindset, and outcome driven orientation
• Strong stakeholder management skills
• Ability to communicate clear field requirements
• Ability to lead via influence and guide marketing plan develop in collaboration with virtual Market Unit LoB team
• Ability to analyze funnel health performance data and derive insights to inform optimization and planning decisions

Typical responsibilities and tasks include:

• Participate as core member of “Integrated Marketing ONE Plan” planning team and member of extended product marketing leadership team. Represent regional marketing strategy, plans, program elements and performance insights.
• Monitor plan performance, derive insights and influence Market Unit Specialists to adopt a cohesive marketing strategy, including the adoption of common program elements, best practices, marketing mix, budget and plan optimization recommendations, aligned to the priority growth areas.
• Lead the development of an integrated LoB regional marketing plan across the holistic customer journey
• Meet monthly with regional LoB Customer Success sales leadership. Represent marketing in forecast calls, one pipeline health checks, demand management meetings and QBRs
• Lead 1H / 2H planning cycles and quarterly plan refinements with Market Units and work with CMSO, IDP GM and IMP on digital/physical elements
• Work with relevant corporate marketing team on campaign readiness, adaptation requirements, and in market performance. Partner with relevant corporate marketing team to understand campaign elements, localization and in-market dates. Communicate to Market Units and monitor performance
• Evaluate and monitor funnel health, plan performance and work across Market Units and relevant corporate marketing team to optimize performance

Preferred Qualifications

• Minimum 15 years of marketing experience
• Working in a multi-national company
• Experience in B2B marketing and high-tech marketing
• Experience working with sales / business leader and teams
• Project management and leadership (medium to large-scaled projects)
• Fluent English and any other language are a bonus

Education

• Bachelor's degree or equivalent required

Job Specific Specialized Skills & Scope:

• Strong communication and interpersonal skills and ability to work with different personalities
• Self-starter who desires to show ownership and commitment to the job
• Strong team player
• "Can-Do" approach to a wide and rapidly changing workload
• Flexibility and willingness to work on a broad variety of tasks
• Enjoy working in a virtual and versatile environment
• Job entails ~ 10% travel

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