Expoint - all jobs in one place

Finding the best job has never been easier

Limitless High-tech career opportunities - Expoint

PayPal Lifecycle Marketing Specialist 
United States, New York, New York 
950507586

18.08.2024

Share

Log in to apply

As the Lifecycle Marketing Specialist, you will help develop and implement initiatives to drive engagement of Venmo’s user base throughout their lifetime within Venmo-owned channels (email, in-app, push). You will be responsible for working with multiple stakeholders to develop and lead lifecycle strategies across core P2P engagement and upsell growth for other Venmo products.

Job Description:

As the, you will help develop and implement initiativesto drive engagement of Venmo’s user base throughout theirlifetime withinVenmo-owned channelsemail, in-app, pushYou willbe responsible forworking with multiple stakeholders to develop andP2P engagementand upsell growth for other Venmo products.

What You'll Do

  • Responsible for planning, developing, and implementing growth strategies across owned channels (email,in-app,push, SMS) to drive user engagement and improve conversion

  • Analyze campaign results,determine

  • Work withdata and technical teamsto develop segmentation for various campaigns and dashboards to measure results

  • Develop creative briefstoguideagencies,provide feedback,andsolicitappropriate reviewsfrom key partners (Legal, Product, Brand)

  • velopA/B tests to drive effective ROI and incremental lift

  • Refine integrations of various marketing tools to ensure campaign tracking and proper campaign measurement

  • Collaborate with Operations team to QA campaigns for final deployment

What We're Looking For

  • -4 years of Marketing experience (at least2years of CRM, lifecycle, or retention

  • Has developedcampaignsforemail andat least one mobile channel (in-app, push, SMS)

  • Is comfortableworkingcross-functionally & buildingeffective working relationships

  • project management skillswith keen eye for detail- ability to lead, develop and provide clear direction,prioritizationand planning

  • Can show measurablesuccess in an innovative and agile high-growth environment

  • A strong verbal and written communicator

  • Highly analytical and comfortable with reporting and analysis of financial metrics

  • -to-have:financial services/fin-tech experience, but not

  • Bachelor and/or equivalent work experience

Travel Percent:

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .

The U.S. national annual pay range for this role is

$52800 to $136510


Our Benefits:

Any general requests for consideration of your skills, please

to view the notice.

These jobs might be a good fit

Professional CV Builder tool from Expoint.

Get to the top of the "yes list" with a standout CV!

CREATE CV