PayPal Lifecycle Marketing Specialist 

United States, New York, New York 

950507586

As the, you will help develop and implement initiativesto drive engagement of Venmo’s user base throughout theirlifetime withinVenmo-owned channelsemail, in-app, pushYou willbe responsible forworking with multiple stakeholders to develop andP2P engagementand upsell growth for other Venmo products.

What You'll Do

• Responsible for planning, developing, and implementing growth strategies across owned channels (email,in-app,push, SMS) to drive user engagement and improve conversion

• Analyze campaign results,determine

• Work withdata and technical teamsto develop segmentation for various campaigns and dashboards to measure results

• Develop creative briefstoguideagencies,provide feedback,andsolicitappropriate reviewsfrom key partners (Legal, Product, Brand)

• velopA/B tests to drive effective ROI and incremental lift

• Refine integrations of various marketing tools to ensure campaign tracking and proper campaign measurement

• Collaborate with Operations team to QA campaigns for final deployment

What We're Looking For

• -4 years of Marketing experience (at least2years of CRM, lifecycle, or retention

• Has developedcampaignsforemail andat least one mobile channel (in-app, push, SMS)

• Is comfortableworkingcross-functionally & buildingeffective working relationships

• project management skillswith keen eye for detail- ability to lead, develop and provide clear direction,prioritizationand planning

• Can show measurablesuccess in an innovative and agile high-growth environment

• A strong verbal and written communicator

• Highly analytical and comfortable with reporting and analysis of financial metrics

• -to-have:financial services/fin-tech experience, but not

• Bachelor and/or equivalent work experience