About the Role:
- Lead the strategy, creation, and execution of comprehensive integrated marketing campaigns aimed at increasing awareness, fostering understanding, and driving growth through retention.
- Advocate for the consumer and partners, ensuring consistency in visuals and messaging across programs, audiences, and regions within the business.
- Lead creative optimization for the customer journey to improve the customer relationship and drive engagement, while focusing on key monetization opportunities.
- Develop and execute testing strategies to optimize retention and monetization through personalized offers, promotions, and messaging.
- Perform end-to-end monitoring of campaign execution and performance.
- Work both independently and collaboratively with cross-functional teams to manage stakeholders and drive initiatives.
- Monitor, evaluate, and report on key metrics relating to bookings, retention rates, customer journey, and campaign performance for the portion of the retention business within your scope.
About You:
- 5+ years of experience leading consumer-facing marketing and integrated campaigns, including influencer and event marketing campaigns.
- Background in high-growth or transformation-focused businesses.
- Extensive expertise in brand strategy, architecture, and messaging.
- Experience managing agency & outside partners (media, creative, and research).
- Comprehensive understanding of the a/b testing process and data-driven experimentation; knowledge of Adobe Analytics, Adobe Target, or other analytics & testing platforms.
- Passion for and demonstrated track record of driving initiatives that improve customer experience and monetization; experience with consumer-facing SaaS business models.
- Strong execution skills including proven ability to drive multiple initiatives in a fast-paced, innovative environment.
- Exhibit excellent analytical and critical thinking skills, along with persuasive verbal and written communication abilities.
- Team player who develops strong relationships, is able to influence stakeholders and drive cross-functional alignment to accomplish strategic objectives.
- Familiarity with global businesses, tech industries, software-as-a-service business models, B2C & B2B2C distribution channels are desirable.
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Bonus Program
- Pension and Retirement Plans
- Medical, Dental and Vision Coverage
- Paid Time Off
- Paid Parental Leave
- Support for Community Involvement