PayPal Lifecycle Marketing Specialist Venmo 

United States, New York, New York 

350373079

As the Lifecycle Marketing Specialist, you will help develop and implement initiatives to drive engagement of Venmo’s user base throughout their lifetime within Venmo-owned channels (email, in-app, push). You will be responsible for working with multiple stakeholders to develop and lead lifecycle strategies across core P2P engagement and upsell growth for other Venmo products.

Job Description:

What You'll Do

• Responsible for planning, developing, and implementing growth strategies across owned channels (email, in-app, push, SMS) to drive user engagement and improve conversion
• Analyze campaign results, determine actionable next steps for optimization, distill results and takeaways for leadership team and key stakeholders
• Work with data and technical teams to develop segmentation for various campaigns and dashboards to measure results
• Develop creative briefs to guide agencies, provide feedback, and solicit appropriate reviews from key partners (Legal, Product, Brand)
• Develop A/B tests to drive effective ROI and incremental lift
• Refine integrations of various marketing tools to ensure campaign tracking and proper campaign measurement
• Collaborate with Operations team to QA campaigns for final deployment

What We're Looking For

• 3-4 years of Marketing experience (at least 2 years of CRM, lifecycle, or retention)
• Has developed campaigns for email and at least one mobile channel (in-app, push, SMS)
• Is comfortable working cross-functionally & building effective working relationships with technical, creative, and business teams
• Demonstrated project management skills with keen eye for detail - ability to lead, develop and provide clear direction, prioritization and planning
• Can show measurable success in an innovative and agile high-growth environment
• A strong verbal and written communicator
• Highly analytical and comfortable with reporting and analysis of financial metrics
• Nice-to-have: financial services/fin-tech experience, but not required

*Additional Details for HR/Recruiting only:
Level: 23
Preferred Location: NYC
Hiring Manager: Kanika Singh Mora

Travel Percent:

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .

The U.S. national annual pay range for this role is

$43400 to $111980

Our Benefits:

Any general requests for consideration of your skills, please

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