Yotpo Lifecycle Marketing Manager 

United States, New York, New York 

444455647

Key Responsibilities:

• Develop and implement a lifecycle marketing strategy to enhance customer engagement, retention, and loyalty.
• Map the customer journey and create targeted marketing campaigns for each stage.
• Design and deliver customer enablement programs, including onboarding and training.
• Develop self-service resources like knowledge bases and tutorials.
• Execute multi-channel marketing campaigns to drive engagement and retention.
• Implement loyalty and rewards programs to incentivize retention.
• Identify and execute upsell and cross-sell opportunities.
• Develop targeted marketing campaigns to increase customer lifetime value.
• Foster relationships with key customer stakeholders to drive advocacy and referrals.
• Develop and manage customer advocacy programs, including events and user groups.
• Utilize customer data and analytics to identify trends and areas for improvement.
• Develop and maintain dashboards and reports to track marketing effectiveness.

Qualifications:

• 3+ years of experience in lifecycle marketing, growth marketing, customer marketing, or customer retention marketing in a SaaS B2B environment
• Proven track record of driving customer engagement, retention, and growth through marketing initiatives.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Passion for customer success and a deep understanding of SaaS business models.
• Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.

About Yotpo:

• 100% coverage of employee medical premiums; 90% coverage for dependent/family premiums.
• 100% coverage of employee dental + vision premiums.
• Comprehensive life and disability insurance.
• Flexible Time Off (FTO) policy, sick time, and paid holidays.
• Equity in options.
• Company sponsored 401K matching.
• Pre-tax Commuter and Healthcare benefits.
• Comprehensive paid leave for new parents and Dependent Care FSA.
• Individualized career development, rewards and recognition.
• Wellness and philanthropic programming and events.
• We are working in a hybrid capacity, spending 3 days per week in our NYC office.

Base salary $115,000 – $145,000