The point where experts and best companies meet
Share
About the Role
Lead the strategy, creation, and execution of comprehensive integrated marketing campaigns aimed at increasing awareness, fostering understanding, and driving growth through retention
Advocate for the consumer and partners, ensuring consistency in visuals and messaging across programs, audiences, and regions within the business
Lead creative optimization for the customer journey to improve the customer relationship and drive engagement, while focusing on key monetization opportunities
Develop and execute testing strategies to optimize retention and monetization through personalized offers, promotions and messaging
Perform end-to-end monitoring of campaign execution and performance
Work both independently and collaboratively with cross-functional teams to manage stakeholders and drive initiatives
Monitor, evaluate and report on key metrics relating to bookings, retention rates, customer journey and campaign performance for the portion of the retention business within your scope
Manage a dedicated team of marketers within your organization
About you
7+ years of experience leading consumer-facing marketing and integrated campaigns, including influencer and event marketing campaigns
Background in high-growth or transformation-focused businesses
Extensive expertise in brand strategy, architecture, messaging
Experience managing agency & outside partners (media, creative, and research)
Comprehensive understanding of the a/b testing process and data-driven experimentation; knowledge of Adobe Analytics, Adobe Target, or other analytics & testing platforms
Passion for and demonstrated track record of driving initiatives that improve customer experience and monetization; experience with consumer-facing SaaS business models
Strong execution skills including proven ability to drive multiple initiatives in a fast-paced, innovative environment
Exhibit excellent analytical and critical thinking skills, along with persuasive verbal and written communication abilities
Team player that develops strong relationships, is able to influence stakeholders and drive cross-functional alignment to accomplish strategic objective
Past experience managing people
Familiarity with global businesses, tech industries, software-as-a-service business models, B2C & B2B2C distribution channels are desirable
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
Please click to viewand download theJob Applicantjob applicantswho are residents of the state of California.
These jobs might be a good fit