Mcafee Manager Lifecycle Marketing 

United States 

412602414

Manager, Lifecycle Marketing (Remote)

About the Role

• Lead the strategy, creation, and execution of comprehensive integrated marketing campaigns aimed at increasing awareness, fostering understanding, and driving growth through retention

• Advocate for the consumer and partners, ensuring consistency in visuals and messaging across programs, audiences, and regions within the business

• Lead creative optimization for the customer journey to improve the customer relationship and drive engagement, while focusing on key monetization opportunities

• Develop and execute testing strategies to optimize retention and monetization through personalized offers, promotions and messaging

• Perform end-to-end monitoring of campaign execution and performance

• Work both independently and collaboratively with cross-functional teams to manage stakeholders and drive initiatives

• Monitor, evaluate and report on key metrics relating to bookings, retention rates, customer journey and campaign performance for the portion of the retention business within your scope

• Manage a dedicated team of marketers within your organization

About you

• 7+ years of experience leading consumer-facing marketing and integrated campaigns, including influencer and event marketing campaigns

• Background in high-growth or transformation-focused businesses

• Extensive expertise in brand strategy, architecture, messaging

• Experience managing agency & outside partners (media, creative, and research)

• Comprehensive understanding of the a/b testing process and data-driven experimentation; knowledge of Adobe Analytics, Adobe Target, or other analytics & testing platforms

• Passion for and demonstrated track record of driving initiatives that improve customer experience and monetization; experience with consumer-facing SaaS business models

• Strong execution skills including proven ability to drive multiple initiatives in a fast-paced, innovative environment

• Exhibit excellent analytical and critical thinking skills, along with persuasive verbal and written communication abilities

• Team player that develops strong relationships, is able to influence stakeholders and drive cross-functional alignment to accomplish strategic objective

• Past experience managing people

• Familiarity with global businesses, tech industries, software-as-a-service business models, B2C & B2B2C distribution channels are desirable

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program
• 401k Retirement Plan
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support for Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

The starting pay range for this position is $109,240.00-$179,462.50. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.

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