Truist Client Marketing Group Senior Manager 

United States, North Carolina, Charlotte 

922152689

Regular or Temporary:

English (Required)

1st shift (United States of America)

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

• Develop and implement comprehensive marketing strategies to drive consideration of the company’s value proposition - delivered by sales teams to referral sources and to consumer books of business
• Engage with Enterprise Marketing Product Strategists to proactively plan for product or service changes that impact sales materials or client experience
• Partner with both internal stakeholders and external agencies to deliver programs across multiple platforms
• Focus on operational scalability of current programs across the enterprise
• Passion for team and talent management. Develop departmental plans, with a focus on production and/or organizational priorities.
• Understand sales support efforts managed by other Marketing partners to create and report proactive updates and results holistically to various businesses
• Adhere to business policies and plans and consult on technical, operational, risk management, business, and organizational challenges.
• Manage teams of marketers directly and indirectly aligned to a specific business or segment.
• Provide leadership to managers and/or professional-level contributors and/or large-scale programs.

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
2. Ten years of related experience or an equivalent combination of education and experience, managing teams
3. Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience
4. Demonstrated contribution to marketing strategy development to solve complex and/or unique operational problems
5. Sound and comprehensive understanding of business and organizational strategies and processes
7. Deep understanding of clients using research and analytics to ensure marketing success
8. Ability to lead large projects of significant complexity and notable risk exposure
9. Strong relationship building skills, with the ability to influence others at senior levels to adopt a new perspective
10. Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
11. Team leadership experience
12. Strong presentation skills and communication skills

1. MBA or Master’s degree in related field
2. Fifteen years of experience or an equivalent combination of education and work experience

Up to 25 lbs.Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.