Truist Client Marketing Senior Consultant 

United States, North Carolina, Charlotte 

700463276

Regular or Temporary:

English (Required)

1st shift (United States of America)In this role you will support multiple consumer bank businesses with sales teams requiring tools to grow their books of business. You will support these businesses by developing tools and marketing campaigns to increase consideration, assist sellers in conversations with clients and referral partners, and support sales initiatives.

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
1. Apply in-depth knowledge of marketing best practices derived from experience to solve a range of complex technical and operational problems.
2. Lead small projects with manageable risks and resource requirements; plays significant roles in larger, more complex initiatives, utilizing all marketing channels including digital.
3. Exercise judgment based on the analysis of multiple sources of information.
4. Impact a range of client, operational, project or service activities within own team and other related teams.
5. Act as a resource for teammates with less experience.
6. Work independently and receive minimal guidance.
7. May have people management responsibilities for a small team.
8. Deliver marketing programs on budget and on time.

9. Develop creative that is integrated and tells our story in a cohesive way.

10. Using data to inform what we do and how we do it while ensuring alignment to the sales process.

11. Support our "shift to digital" by creating effective marketing campaigns so we rely less on printed/paper materials.

12. Create effective education and awareness vehicles that help increase usage and adoption of marketing campaigns and materials.

13. Find efficiencies that increase speed-to-market while maintaining strong risk management.

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
2. Four years of related experience or an equivalent combination of education and experience
3. In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
4. Experience managing projects or project work streams
5. Knowledge of the clients and industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
6. Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
7. Ability to provide direction, and mentor less experienced teammates
8. Proficient in Excel and PowerPoint

1. MBA or Master's degree in related field
2. Six years of related experience
3. Previous experience in financial services, retail or packaged goods industries
4. Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience

Up to 25 lbs.Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.