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Adidas MANAGER SPORTS MARKETING INDIVIDUAL 
China, Shanghai, Yangpu District 
920291790

07.09.2025

Purpose & Overall Relevance for the Organization:

Scout, Secure and Manage the best multi-sports asset portfolio to support the overall Brand Mission: Be the Best Sports Brand in the World

He/she will achieve this mission by:

  • Training,Running and Outdoor Sports Marketing Vision for GCA and provide input on Social Media Brand Communication
  • Executing and managingannual sports marketing plan with global objectives which is locally relevant, and supports the GCA business plans
  • Consistently and creatively communicating brand messages, values, and image
  • Developing and optimizing partnerships within GCA

Key Responsibilities:

  • Support the development ofsports marketing strategies and plans fortraining,running & outdoor categories aligned with GCA business strategies and in line with global guidelines.
  • Working closely with the team to designcomprehensive Sports Marketing Vision for GCA Plan + Annual Sports Marketing plans with detailed MWB spend allocations (e.g. product costs,race and event sponsorship, etc.)
  • Responsible for the effective application / implementation of contractual rights granted on the local level
  • Develop activation plan for Running/Outdoor Race and Training Events; working closely and aligning with seasonal campaigns with strong focus on consumer activation and adidas focus topics (i.e. CRM, digital / social media etc).
  • Develop a mid / long term strategic planwith running communityin the local market in close cooperation with Senior Managers
  • Working with Product & Marketing teams, support all major product initiatives viaExternal Partners, Social Media, Events, etc.
  • Develop and drive unique marketing activities that support the business goals
  • Manages product and service plans and leads team to provide world class/best in class service to assets
  • anage Sports Marketing Working Budget for assigned category
  • Negotiate and executes contracts, strategic alliances, events, product procurement, delivery, service to and the assets.
  • Work closely with Finance, Legal, and Operations on processes to service our assets effectively and accurately
  • Develop the procedures and systems to control and track the distribution of promotional products

:

  • Effective use of assigned budget
  • Manage execution and close year at budget
  • Brand value index forEvent and Raceis increasing

:

  • years of experience in marketing required.
  • Bachelor degree required and advanced degree in business or related fields preferred
  • A passion for and an understanding ofSports, esp. Running & Training category
  • Experience on working with Sports Associations and Race Organizers
  • Strong communication, influence skill and leadership
  • Strong project management skill
  • Good Interpersonal skills
  • Good analysis and computer skill
  • Microsoft Office: Advanced
  • English: Advanced
  • Local Language: Fluent