Adidas MANAGER SPORTS MARKETING INDIVIDUAL 

China, Shanghai, Yangpu District 

920291790

Purpose & Overall Relevance for the Organization:

Scout, Secure and Manage the best multi-sports asset portfolio to support the overall Brand Mission: Be the Best Sports Brand in the World

He/she will achieve this mission by:

• Training,Running and Outdoor Sports Marketing Vision for GCA and provide input on Social Media Brand Communication
• Executing and managingannual sports marketing plan with global objectives which is locally relevant, and supports the GCA business plans
• Consistently and creatively communicating brand messages, values, and image
• Developing and optimizing partnerships within GCA

Key Responsibilities:

• Support the development ofsports marketing strategies and plans fortraining,running & outdoor categories aligned with GCA business strategies and in line with global guidelines.
• Working closely with the team to designcomprehensive Sports Marketing Vision for GCA Plan + Annual Sports Marketing plans with detailed MWB spend allocations (e.g. product costs,race and event sponsorship, etc.)

• Responsible for the effective application / implementation of contractual rights granted on the local level

• Develop activation plan for Running/Outdoor Race and Training Events; working closely and aligning with seasonal campaigns with strong focus on consumer activation and adidas focus topics (i.e. CRM, digital / social media etc).

• Develop a mid / long term strategic planwith running communityin the local market in close cooperation with Senior Managers

• Working with Product & Marketing teams, support all major product initiatives viaExternal Partners, Social Media, Events, etc.

• Develop and drive unique marketing activities that support the business goals

• Manages product and service plans and leads team to provide world class/best in class service to assets

• anage Sports Marketing Working Budget for assigned category

• Negotiate and executes contracts, strategic alliances, events, product procurement, delivery, service to and the assets.

• Work closely with Finance, Legal, and Operations on processes to service our assets effectively and accurately

• Develop the procedures and systems to control and track the distribution of promotional products

:

• Effective use of assigned budget
• Manage execution and close year at budget
• Brand value index forEvent and Raceis increasing

:

• years of experience in marketing required.
• Bachelor degree required and advanced degree in business or related fields preferred
• A passion for and an understanding ofSports, esp. Running & Training category
• Experience on working with Sports Associations and Race Organizers
• Strong communication, influence skill and leadership
• Strong project management skill
• Good Interpersonal skills
• Good analysis and computer skill
• Microsoft Office: Advanced
• English: Advanced
• Local Language: Fluent