Adidas MANAGER SPORTS MARKETING 

United Arab Emirates, Dubai, Dubai 

910685128

Purpose & Overall Relevance for the Organisation:

Key Responsibilities:

• Work closely with the Senior Sports Manager to develop and deliver a strategic plan for the Specialist Sports category within EM South

• Work closely with the Senior Sports Manager in identifying and signing the best current and next generation athletes within the specialist sports category in EM South.

• To service athletes, partners and federations including negotiating and maintenance of contracts.

• Act as liaison between specialist sports athletes, brand partners and adidas internal departments, including brand activation, omni-channel PR/newsroom and sales.

• To develop and manage specialist sports contracted players and athletes seeding program (including stock management and future orders)

• Track contractual appearances and encourage optimal social media presence of adidas amongst brand partners.

• Share knowledge and insights of the industry landscape to improve cross functional teams’ understanding of the broader specialist sports landscape in the EM South.

• Recommend and participate in the planning for future adidas projects and partnerships within the specialist sports category.

• Evaluate cross functional-related synergies between contracted partners and adidas.

• Work closely with the Senior Sports Manager and Brand Activation managers to develop and leverage athlete and player opportunities across their ‘owned’ social media platforms and key adidas brand channels.

• Facilitate promotional appearances of adidas contracted specialist sports players/athletes and meet and brief adidas contracted assets for promotional appearances.

• Comply with Contract Agreement Form (CAF) procedures and P&L construction for new partners or renewals according to sport marketing strategy.

• Responsible for management of Specialist Sports Brand Partner budget and monitoring Sports Marketing financials relative to category (costs, return of investment, planning).

KPI’s:

• adidas share (FTW) of successful athletes in key sports.

• Partner social media content positively featuring adidas

• EM South Brand Health KPIS (SoS)

• Growth of Specialist Sports Category Market Share within the EMS.

• EM South Net Sales, Category growth, full-price sell-through and DTC/E-com traffic.

• Marketing Working Budget compliance.

Key Relationships:

• EM South Sports and Culture Marketing, Brand Activation, Emerging Markets + Global Sports Marketing, PR, Legal, Agencies, Partners, Athletes and Agents.

Knowledge, Experience and Capabilities

• Extensive knowledge and passion for sport- particularly specialist sports in EM South.

• Strategic influence, ability to identify and convince potential brand partners within the category.

• Ability to build and maintain key industry and high-profile relationships.

• Strong EQ, empathy to best service needs of top athletes in a supportive, respectful, and compassionate manner.

• Integrity to best honour the interests of adidas and brand partners.

• Ability to exercise independent judgement and decision making.

• Ability to network, influence and leverage internal and external partners.

• Proficiency in MS Office (Word, Excel, Outlook).

• Strong organization bias – attention to detail in tracking key KPIs, commitments

• Impressive oral, written, and presentation communication skills.

Required Education and Experience / Minimum Qualifications:

• University degree in business, ideally with marketing and sales focus.

• 5 + years of Brand and Sports Marketing Experience with an agency or client-side consumer goods company.

• Fluent written and spoken English language skills.