Adidas DIRECTOR BRAND ACTIVATION EMERGING MARKETS CENTRAL 

France, Ile-de-France 

873531556

Purpose & Overall Relevance for the Organization

Lead the execution of the Global Brand activation strategy across the EMC region delivering against all relevant Brand KPIs.

Key Responsibilities:

• Lead the Market Brand Activation team (Communications, Newsroom (PR, digital & partner publishing), BTL activations
• Build, lead and develop a highly engaged team (incl. individual development and succession planning)
• Responsible for the creation of a seasonal and annual brand marketing strategy, toolkits and activation plan that lands the Global priorities and includes country specific activations
• Drive significant Brand KPI growth across all EMC countries
• Strong cross functional loyalty with brand and channel peers to secure that the brand budgets are maximised and positively influencing brand health and commercial KPI’s.
• Responsible to plan the allocation of comms & activation investments (marketing budget) between EMC countries & business categories – and lead execution (e.g. BMP)
• Ensure excellence and collaborate with Digital Activation team in paid media & traffic marketing including shared KPI framework and management of media effectiveness program
• Ensure excellence of seasonal concept activations at point of purchase in all distribution channels (wholesale, own retail, franchise,, eCom)
• Provide feedback and input on seasonal learnings to provide to wider EMC & EM Hub teams to help create better tools for the future
• Collaborate with Digital Activation team to increase digital thinking across the brand / categories in order to increase qualitative traffic to digital channels
• Drive the optimization of the different digital consumer touchpoints through the full funnel by driving the execution of locally relevant campaigns
• Define seasonal calendar and align with EMC & EM hub Brand teams
• Plan and drive Trade Zone Strategy in partnership with brand leadership team within EMC, ensuring consistent execution and delivery against Brand KPIs.
• Drive specific consumer research and actions relating to the findings across EMC and share relevant research with hub teams.

Knowledge, Skills and Abilities:

• Broad Marketing experience, with a distinct track record of success and high-level Brand Communication knowledge
• Strong campaign creative development & activations experience
• Ability to develop and implement strategy
• Proven leadership and management abilities especially in managing a diverse team (incl. remote management, cross functional loyalty)
• Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
• Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
• Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all BUs.
• Expert understanding of markets’ consumers, accounts, economic environment and commercial needs
• Strong experience in managing budgets

Requisite Education and Experience / Minimum Qualifications:

• 8-10 years of experience in marketing required.
• University degree in Marketing or equivalent professional experience
• Previous experience in managing a global matrix organization required
• Sporting goods industry experience required
• Fluent in English, Arabic preferred
• International work and cultural experience; substantial experience working in regional teams