Adidas DIRECTOR DIGITAL ACTIVATION BRAND ADIDAS 

United Kingdom, England, London 

123175315

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

Develop and implement seasonal digital plans to achieve performance objectives.

KEY RESPONSIBILITIES:

• Champion data-driven and digital-first approaches across the brand to enhance consumer experience and maximizeperformance marketingefficiency.
• Oversee the development and execution of comprehensive digital campaign strategies.
• Align seasonal promotional planning and execution with all Brand Activation (BA) functions and business units.
• Collaborate with Planning & Media Activation (P&MA) and eCommerce (eCom) teams to optimize digital media strategies, including performance marketing, for effective budget utilization.
• Managedigital platforms, including owned social media accounts, Kakao, and the Confirmed app.
• Serve as the primary brand liaison for Global Digital Activation and local eCommerce leadership.
• Lead the creation and implementation of content best practices, ensuring alignment and knowledge-sharing with internal and external stakeholders.
• Stay at the forefront of emerging digital trends to inform innovative marketing strategies.
• Recruit, mentor, and retain top talent, fostering a high-performance culture and driving improvements in employee engagement metrics (eNPS).

KPI’s:

• NPS (country, key city, key categories)
• Net Sales
• Compliance to MaExguidelines
• Annual/Monthly MaExAccuracy vs. RFC LE
• ROAS, performance marketing
• Acquisition and engagement at Kakao, Confirmed, and drive traffic to ownsocialand wholesale eCom
• Agency performance management (annual evaluations)

KEY RELATIONSHIPS:

• Digital Activation
• Country Planning & Media Activation,
• Country Brand Comms
• Country eCom
• Country IT
• External partners (Digital Media Owners, Performance Marketing Agencies)

KNOWLEDGE, SKILLS AND ABILITIES:

• Strong background in digital marketing with proven leadership in team management.
• Analytical mindset with excellent problem-solving skills.
• Experience in marketing communications and sales is an asset.
• Demonstrated success in project management and campaign execution.
• Advanced proficiency in Microsoft Office applications.
• Expertise in employee engagement and performance management through effective coaching, training, and development.
• Fluencyin English, with strong written and verbal communication skills.

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

• Bachelor’s degree in Business or a related field; MBA preferred.
• Minimum of 10 years of experience in relevant marketing fields.
• Demonstrated expertise in the marketing and digital ecosystem.