PayPal Sr Dir Global SMB Product Marketing 

United States, Ohio, Toledo 

870067372

Job Description:

About the Role

You will lead a high-performing global team of product marketers and work closely with Product, Sales, Commercial, Partnerships, Marketing, Finance, and Analytics teams to drive go-to-market (GTM) strategy, optimize product-market fit (PMF), and unlock revenue growth across acquisition, cross-sell, retention, and winback motions.

Strategy & Leadership

• Define and continuously evolve our B2B SMB audience strategy across global regions.

• Lead segmentation of SMB merchants and craft clear, actionable Ideal Customer Profiles (ICP) based on customer insights, behaviors, and needs.

• Build and communicate a strong POV on where PayPal can win through audience-first product marketing.

Go-to-Market & Product Partnership

• Serve as the voice of the SMB merchant within theorganization—translatinginsights into GTM strategies that influence product roadmaps and commercial plans.

• Partner with Product and Commercial leaders to identify market opportunities, evaluate build vs. partner approaches, and shape differentiated offerings.

• Analyze TAM/SAM for SMB segments globally and prioritize strategic bets across regions.

• Own pricing, packaging, and positioning for SMB-focused solutions (e.g., checkout, working capital, loans, BNPL, invoicing, Zettle).

• Collaborate on product portfolio planning to identify critical feature gaps and influence roadmap prioritization.

Growth & Channel Activation

• Develop and align global channel strategies across direct marketing, partnerships, sales, and self-onboarding motions.

• Drive GTM readiness across all touchpoints—from messaging and content to sales enablement and partner toolkits.

• Partner with Acquisition and Lifecycle teams to ensure consistent, conversion-optimized journeys across the funnel.

• Define and manage KPIs, set benchmarks, and run experiments to continuously improve GTM performance.

Segmented Audience Leadership: SMB, Partner, and Developer Channels

• Develop and execute audience-specific GTM strategies for SMBs, channel partners (ISVs, PSPs, marketplaces), and developers.

• Define clear ICPs for eachsegment—understandingtheir distinct motivations, technical needs, and decision-making behaviors.

• Build differentiated messaging frameworks and value propositions tailored to each audience to drive adoption of PayPal’s products across multiple monetization paths.

• Collaborate with Channel and Developer Marketing leads to build enablement programs, technical content, and solution bundles that accelerate time-to-value.

• Partner with Commercial and Product teams to identify co-selling opportunities, build joint marketing plans, and optimize channel-driven and developer-led acquisition funnels.

• Advocate for partner and developer needs in roadmap discussions to ensure API-first, modular product experiences that support scale, flexibility, and integration ease.

Cross-Functional Collaboration & Executive Influence

• Operate as a trusted advisor to the SMB leadership team, bringing clear insights, market perspective, and strategic recommendations to the table.

• Foster deep partnerships with Product, Sales, Regional Marketing, Partnerships, Analytics, and Finance to align on shared goals and success metrics.

• Influence stakeholders across the company to gain buy-in and support for key initiatives.

• Manage and mentor a global team of PMMs—driving alignment, accountability, and excellence in execution.

Required Experience & Skills

• 12+ years of experience in B2B product marketing, with 5+ years in a senior leadership role.

• Proven success leading GTM for payments or financial services products globally—ideally within a high-growth or platform business.

• Deep understanding of the SMB ecosystem, including their financial, operational, and digital needs.

• Strong analytical, strategic thinking, and market research capabilities.

• Demonstrated ability to influence product roadmaps, lead segmentation work, and develop compelling positioning frameworks.

• Experience partnering with Sales, Product, and Channel teams to drive growth.

• Exceptional executive presence and communication skills.

• Global experience working across regions and cultural contexts.

• A passion for empowering small businesses and making commerce more accessible, inclusive, and successful.

Travel Percent:

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .

The U.S. national annual pay range for this role is

$143400 to $285450

Our Benefits:

Any general requests for consideration of your skills, please

to view the notice.