Netflix Manager UCAN Marketing Planning 

United States, California, Los Angeles 

848891333

Strategic Partnership

• Contribute to the strategic development and regional campaign management of UCAN LIVE & Events and Nonfiction (Documentaries, Sports and Unscripted) campaigns from upstream development to campaign rollout to ensure global resonance and impact outside of the home territory.

• Partner with cross-functional teams (Creative and Regional Marketing, Publicity, Operations, Social, Consumer Products & Experiences, Games, Marketing Partnerships, Brand, Franchise Planning Content, Product Marketing) to define the campaign strategy and roadmap e.g. via review of culturally applicable positioning, early brief and timeline development, initial IP strategy and brand guides for franchises.

• Build strong working relationships with key internal Marcomms partners and external stakeholders/creators.

• Understand our global business and regional and cultural nuances that inform our strategies and campaigns.

Global Campaign Development

• Manage global kickoffs and regional taskforces to advise and align cross-functional teams on campaign strategy and considerations as they build their respective tactics.

• Lead global brainstorms and identify creatively excellent ideas and unique media tactics that can scale across markets and generate conversation/earned media.

• Collaborate on the development of creative concept toolkits for cross functional teams to leverage for campaign cohesion.

• Advise and provide updates, guardrails, and plan feedback to Regional Marketing and Partnership teams for global connectivity and local resonance.

Regional Marketing Context Hub

• Key point of contact for MarComms teams on the UCAN LIVE & Events and Nonfiction priorities and global content slate context as teams plan regional initiatives.

• Provide global insights and perspective to US cross-functional teams e.g. cultural trends, regional learnings.