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IBM Ecosystem Co-Marketing Program Manager Specialist Brazil, São Paulo, São Paulo 784675545
15.07.2024
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Specific responsibilities include:
- Know The Partners:The Ecosystem Marketer’s value lies in knowing the partner, the customer and market. Through working with IBM Channel Sales and their own partner interactions, Ecosystem Marketing engages with partners to drive demand for IBM Solutions, grow IBM mindshare within the ecosystem and bring the feedback from the ecosystems back to IBM.
- Know The IBM Solutions:All Ecosystem Marketers must know the IBM products and solutions aligned to their coverage area in order to drive a go to market strategy with the Ecosystem. This means understanding all the IBM Sales Plays and if they support a Business Unit, a deeper understanding of the relevant Technology Plays
- Market with Partners:The Ecosystem Marketer is expected to collaborate with Channel Sales and Field marketing teams to influence the Partners marketing investments and land the demand gen marketing tactics with business partners to drive business results, leveraging Co-Marketing funding and Co-Marketing platforms
- Develop a quarterly plan that delivers year to year growth in Business Partner Opportunity Identification thru Co-Marketing and enablement programs for a dedicated partner set and/or brand
- Drive partner utilization of Co-Marketing programs by providing partners with the most current/applicable assets and marketing planning assistance
- Deliver on the business unit channel pipeline and revenue objectives both annually and quarterly – including reviews to executive worldwide and geo stakeholders.
**Todas as nossas vagas são elegiveis para pessoas com deficiências ou reabilitadas do INSS
Required Technical and Professional Expertise
Expertise:
- Experience managing budgets
- Marketing Operations Experience
- Prior experience leading complex, high tech marketing strategy and demand generation initiatives through modern marketing tactics. This includes campaign planning, execution, and attribution.
- Data Driven and analytical – ability to strategically analyze data, derive insights and create an action plan or proposal
- Growth Mindset
- Strong Relationship Skills
- Strong written and verbal communications skills
- Executive presentation skills
- Ability to influence cross-functional teams both internally and externally to drive breakthrough innovation
- Strong program management experience
- Ability to prioritize and meet deadlines in a fast-paced agile marketing environment
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