IBM Ecosystem Marketing Engagement Specialist - Data AI Build & Svce 

Brazil, São Paulo, São Paulo 

27352446

The Ecosystem Marketing Engagement Specialist –, Data and AIis a role dedicated to providing marketing support to a defined set of namedData and AIfor the build motionwork closely with sales to drive demand forpartners to build their solutions on

Specific responsibilities include:
Know The Partners:
Know The IBM Solutions:All Ecosystem Marketers must know the IBM products and solutions aligned to their coverage area in order to drive a go-to-market strategy with the Ecosystem. This means understanding all the IBM Sales Plays and if they support a Business Unit, a deeper understanding of the relevant Technology Plays

Market with Partners:The Ecosystem Marketer is expected to collaborate with Channel Sales and Field marketing teams to influence the Partners marketing investments and land the demand gen marketing tactics with business partners to drive business results, leveraging Co-Marketing funding and Co-Marketing platforms
• Develop a quarterly plan that delivers year-to-year growth in Business Partner Opportunity Identification thru Co-Marketing and enablement programs for a dedicated partner set and/or brand
• Drive partner utilization of Co-Marketing programs by providing partners with the most current/applicable assets and marketing planning assistance
• Deliver on the business unit channel pipeline and revenue objectives both annually and quarterly – including reviews to executive worldwide and geo stakeholders.
• Advocate and Integrate business partners into IBM led marketing tactics and events

Required Technical and Professional Expertise