Philips Marketing Specialist 

Taiwan, Taipei 

749172624

Marketing Specialist

You are responsible for

• Responsible to coordinate and deliver word class events on time and on budget within the region; Aligning global experience marketing strategy with local objective and targets.
• Ensures that events are part of the Integrated customer decision journey, and deliver robust ROMI
• Drives full pre-during-post events activities at a strategic level and in complex, multi-language, multi-cultural environment.
• Works in accordance and ensures compliance with defined event processes.
• Manage preferred agency relationships, onboard new agencies, comply to audit requirement
• Ensure measurement is put in place for clear KPI measurement (qualitative and quantitative) for all types of events to demonstrate COE effectiveness
• Make use of the resources events COE offers as a shared service such as the EMT, Digital Marketing Storefront
• Ensures effective deployment of resources in the region
• Deliver all types of events at market level (internal, thought leadership, customer and proprietary events, tradeshows) for all Clusters/ Market needs
• Ensure all Philips ‘products/solutions’ are represented based on audience profile, interest and competitive strategy and sales and corporate strategy
• Generate high quality leads, pipeline and correlate revenue to support growth
• Ensure that each event has a clearly defined role as a key business enabler in customer decision journey (CDJ)

To succeed in this role, you should have the following skills and experience

• Professional communication
• Project management and organization skills
• Tight and conflict schedule
• Practice in developing plans to measure and evaluate event success
• 5 years of experience managing large events and processes across a complex organization