- Skillfully oversee the development and dissemination of assets such as collateral, offerings, email, websites and social content, event signage and more. Assure that all assets are used in market appropriately and resonate with local buyers. May also manage the end-to-end asset or campaign production for innovative or strategic priority campaigns. Digital Marketing Management - Plan and deliver content build/collection/distribution plan. Establish target goals, and evaluate results for continuous improvement.
- Provide in depth evaluation of program results and apply tactics to improve yield and progression of visitors, contacts, or leads, depending on the program type.
- Consult with strategic stakeholders to understand needs, propose offerings of Digital Marketing service packages, and deliver those offerings, analysis and recommendations to achieve desired results.
- Analyze usage of mobile devices for accessing SAP digital properties and recommend and develop innovative approaches to make the properties more accessible and desirable via mobile device.
- Gather business requirements to support platform evaluation. Work with stakeholders and other departments to recommend, plan and deliver tools that support the business and audience needs.
- Ensure customers are given a relevant journey and seamless experience to ensure we help them convert faster and drive pipeline and revenue.
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