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Fortinet Field Marketing Specialist - Taipei 
Taiwan, New Taipei 
573382326

06.02.2025

As a Field Marketing Specialist, you will:

  • Drive and work closely with Sales stakeholders to support the development and implementation of effective marketing initiatives in Taipei.
  • Drive Demand Generation, Brand awareness and Thought leadership activities in Taiwan resulting in Marketing Generated Opportunities and Sales Pipeline.
  • Develop and effectively execution of high impact in-country Integrated Marketing/Lead Generation campaigns (Digital & Offline) to drive demand and leads for Fortinet solutions to support a strong sales pipeline.
  • Be responsible for building in-country marketing plans & flawless execution to ensure effective follow-through and measurement of leads to optimize ROI of marketing budget.
  • Manage and roll-out key marketing activities and events in the region such as end-customers, Trade exhibitions, sponsorship, advertisement, etc.
  • Work with third party agencies for smooth execution of initiatives.
  • Collaborate with Regional marketing teams to localize/adapt campaigns and programs, ensuring consistency of Fortinet branding & messages across the countries whilst being the country’s subject matter expert.
  • Provide timely reporting on Marketing Campaigns/Programs and Budget

An insightful and influential collaborator to join our team. We encourage you to apply for this position if you have the following qualities:

  • Minimum 5 years of experience in B2B marketing in the IT Sector, preferably IT Security or Networking.
  • Understanding of, and experience in, developing and managing field marketing programs (lead generation campaigns, nurturing campaigns, online advertising, events management, etc.) directly and through third party agencies.
  • Proven track record and successes of driving Integrated Marketing campaigns (both Digital & Offline), with pipeline generation responsibilities and ownership.
  • Ability to not only plan and organize, but also execute effectively High-touch/Major Account events and programs (Fortinet seminars, roadshows/workshops and conferences).
  • Experience in budget planning, and generate marketing reports based on Campaigns run. Experience in SFDC/ Tableau reporting is essential.
  • Positive attitude, strong work ethic, responsive, strong organization and communication skills.
  • Marketing Leads Bachelor's Degree in Marketing/Business Degree required, MBA or advanced degree preferred.
  • Good written and verbal communication skills in English.
  • Ability to assimilate technical knowledge.