Playtika VIP Account Manager 

Romania 

726214528

The primary goal of the Account Manager is to re-engage inactive players and successfully bring them back into the game. This involves understanding player behavior, implementing targeted reactivation & retention strategies, and maintaining strong relationships with the player base.

1. Player Analysis & Segmentation:

• Analyze Player Data: Monitor and analyze player activity to identify inactive players and understand their reasons for inactivity.
• Segment Players: Categorize inactive players based on factors like the duration of inactivity, past spending behavior, and gameplay preferences.

2. Reactivation Strategies:

• Develop Tailored Campaigns: Design personalized reactivation campaigns, including special offers, rewards, and tailored messaging to entice inactive players.
• Multi-Channel Engagement: Utilize various communication channels (chat, email, in-app notifications, social media, marketing) to reach out to inactive players with targeted content.
• A/B Testing: Implement and analyze A/B tests to optimize reactivation strategies and determine the most effective approaches.

3. Relationship Management:

• Personalized Communication: Establish direct, personalized communication with high-value inactive players to understand their needs and encourage their return.
• Feedback Collection: Gather feedback from reactivated players to identify areas of improvement in the game and address any concerns they may have.

4. Collaboration with Internal Teams:

• Work with Marketing & MM: Collaborate with the marketing& MM Teams to align reactivation efforts with broader promotional campaigns and seasonal events.
• Coordinate with Customer Support: Liaise with the customer support team to resolve any issues or concerns that might have led to player inactivity.

5. Performance Tracking & Reporting:

• Monitor Reactivation Rates: Track the success of reactivation campaigns by measuring reactivation rates, player retention post-reactivation, and any subsequent player spending.
• Monitor Retention rates : Track the percentage of users who continue to engage with the game over a specific period after their reactivation.
• Regular Reporting: Provide regular reports to management on reactivation & retention efforts, including insights on successful strategies, areas for improvement, and overall impact on player retention.

6. Continuous Improvement:

• Stay Updated on Trends: Keep up-to-date with industry trends and best practices in player reactivation and retention.
• Iterate on Strategies: Continuously refine and improve reactivation strategies based on player feedback, campaign performance, and market changes.

Requirements:

• Proven experience in account management, customer success, or a related role, with a focus on user reactivation or retention.
• Strong interpersonal and communication skills (written English).
• Ability to work collaboratively with different departments and stakeholders.
• Demonstrated ability to generate creative ideas and implement new approaches.
• Proficiency in analyzing data to drive decision-making and strategy development.
• Open-minded and adaptable to changing priorities and new challenges

Playtika's Benefits:

• Annual bonus
• Daily lunch and refreshments
• Meal vouchers
• Holiday vouchers
• 21 vacation days
• 6 long weekends
• 1 day off for your birthday
• Additional days-off
• Private medical subscription
• Private dental subscription
• Glasses allowance
• Private pension
• Wellbeing plan
• Birthday gift
• Bonus and gift cards for special events (Easter, 1st of June, 8th of March, Christmas)
• Transport settlement
• Parking facilities
• Exciting company events
• Games: pool table, ping-pong, fuzzball, air hockey, etc.
• Central location: Timpuri Noi (Hybrid Work)