IBM Talent Marketing Specialist 

Brazil, São Paulo, São Paulo 

716544555

As a Talent Marketing Specialist at IBM, you’ll drive strategic talent marketing and employer branding initiatives for our most critical hiring needs. Drawing on your expertise, you’ll craft data-driven solutions to attract top-tier diverse talent while exploring innovative strategies to meet global hiring demands. Working alongside cross-functional teams, you will own and execute strategic talent attraction and marketing initiatives, ensuring alignment to IBM hiring priorities, goals and target results.
Develop and execute comprehensive end-to-end talent marketing campaigns, utilizing a diverse range of channels and offerings.
Monitor and analyze campaign performance metrics against established KPIs, leveraging insights to optimize ROI and refine campaign strategies.
Apply a keen focus on channel marketing best practices, continuously identifying opportunities for innovation based on industry trends.
Leading initiatives to cultivate a diverse talent pipeline by championing diversity and inclusion within talent attraction strategies.
Demonstrated stakeholder management abilities, including effectively managing client relationships and driving alignment with organizational objectives.
Experience in implementing data-driven marketing solutions to drive top-of-funnel talent engagement and conversion.
Strong problem-solving skills and a proactive approach to identifying and implementing solutions to attract quality talent efficiently.
A nuanced understanding of critical hiring markets and trends, with some focus on Americas.
Fluent English
Experience with video editing, content creation, and end-to-end project management.
Demonstrated ambition and autonomy in achieving targets, coupled with a creative approach to problem-solving.
Comprehensive knowledge of the Talent Acquisition, Recruitment Marketing, and Employer Branding landscape