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Capital One Sr Associate Social Media Manager United States, Texas, Plano 685598813
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Responsibilities:
Establish Capital One Auto Navigator as a go-to source that everyone from enthusiasts to in-market consumers needs to see in their feeds.
Grow followings from scratch; define Capital One Auto Navigator’s social presence.
Observe, surface and make recommendations regarding conversations, other social communities, trends and technologies in the marketplace that are relevant to Capital One’s social presence .
Manage and execute changes to the publishing calendar across channels.
Contribute to a positive team environment.
Define and track relevant KPIs.
Create engaging posts based on established content.
Develop SEO-optimized video descriptions in cooperation with the Video Content Manager.
Be a community manager on a team leading and managing the conversation on Capital One Auto Finance social channels including Facebook, Instagram, and YouTube, plus other potential channels.
Enforce Capital One social media guidelines to create a positive, and welcoming online community for customers across owned social channels.
Execute real-time brand social communications with customers, fans, followers and advocates and provide tactical support for campaigns or activations.
Identify and communicate social escalations to key stakeholders and leadership.
Contribute to documentation of best practices and guidelines for Capital One’s social presences.
Help develop a robust social calendar and drive relevant content ideas.
Contribute to team content brainstorms with social media impact in mind.
Coordinate distribution campaign requirements.
Obtain legal and accountable executive approval for all posts.
Who you are:
You want to be an EVIDENCE-BASED CONTENT PLANNER.
Your curiosity is endless. There’s always something else to learn.
You’re flexible and not afraid of change, in fact you welcome the challenge.
You share your point of view, but seek out what might be missing and listen.
You have big ideas and know the best ones are driven by proof, persistence and patience.
You’re a storyteller. You simplify the complex and compel your audience to act.
You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.
You care about the work, your team and the customers you serve.
You either love cars or hate traffic, or both.
Basic Qualifications:
Bachelor's Degree or Military Experience
At least 2 years experience with digital communications or social media planning
At least 2 years experience in content creation or social media copywriting
Preferred Qualifications:
Bachelor’s in Marketing, Communications, Journalism or Public Relations
3+ years experience in community management, digital communications or social media marketing
3+ years experience in public relations, marketing communications and crisis management experience
3+ years of experience with social community platforms (some examples include: Sprinklr, Hootsuite, SproutSocial)
. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
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