IBM Social Media Analyst 

Romania, Bucharest 

318452654

Your Role and Responsibilities
We seek a social and earned media metrics and intelligence analyst to join the Social Media + Influence team in Marketing and Communications. The successful candidate is metrics-driven and has a foundational understanding of social media metrics and intelligence and the importance it has in driving reach, engagement, and demand with key audiences.

• Define key performance indicators and implement measurement and reporting to gauge the success of social media ongoing as well as big market moments
• Ensure insights are actionable and help teams drive social media outcomes.
• Design reporting and analytical models and data visualizations that provide the ability to measure and optimize IBM’s social content strategy
• Automate data cleaning, transformation, categorization, and aggregation processes to improve team efficiencies and create additional bandwidth for team members
• Build Boolean or Python queries and API Connections that monitor social conversations on key topics
• Ongoing social listening to advance the mission and reputation of IBM, including market and competitive research, crisis monitoring, and ad hoc insights reporting
• Monitor external IBM conversation and identify potential crises on social media; work with the appropriate teams to provide data-driven recommendations to protect IBM’s reputation
• Enable social media professionals on social listening tools to foster real-time metrics analysis outside of scheduled and recurring wrap reporting workstreams
• Work with vendors that supply reporting, analytics, and intelligence services, including internal intelligence MCC partners such as MD&I

We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work.

Required Technical and Professional Expertise

• 5-7 years of experience in social analytics, data science, or similar data analysis field
• Experience using data analytics and listening tools including Google Analytics, Knime, SPSS Modeler, Tableau, Meltwater, Brandwatch, etc.
• Demonstrated ability to build reporting dashboards that take inputs from several data sources
• Ability to analyze and apply data-driven approaches to improve performance over time
• Ability to explain your recommendations with confidence using data to support your POV
• Experience working in large, highly matrixed organizations
• An intensely collaborative style. IBM is a highly matrixed organization and the person who is successful in this role will thrive in a “we” (not an “I”) environment

Preferred Technical and Professional Expertise

• Large public company or agency experience supporting large public company clients preferred.
• Experience working with highly matrixed organizations.
• Experience working with social media analytics tools.