IBM Paid Media Specialist 

Romania, Bucharest 

604072982

Main responsibilities:

• Work closely with EightBar media agency team, internal IBM stakeholders and be an integral part of global paid media team to achieve objectives as defined.
• Lead multiple simultaneous projects, while maintaining execution accuracy and audit posture and efficiency in deliverables.
• Work with multiple tools & systems that enable campaigns to go live and monitor performance.
• Provide operational support and management of our advertising technology and systems.
• Work with IBM and agency technical, privacy and legal teams to update and enhance our adtech platforms and capabilities
• Cover necessary enablement for the media channel and relevant processes to other marketing functions, in order to have seamless processes and workflows for campaigns.
• Gather requirements form stakeholders for changes and enhancements to current systems.
• Support campaign media strategists by ensuring campaign/product teams are following best practices and optimization recommendations in order to continually improve media’s effectiveness at driving business outcomes.
• Manage paid search intake process for all campaigns supporting IBM’s priority products and services.
• Collaborate with campaign teams to obtain relevant paid media creative asset inputs for media execution. Confirm creative and journey assets align to best practices.
• Paid Media Creative Asset management–in charge of final QA of asset inputs. Transcribe these inputs into the appropriate trafficking systems.
• Work collaboratively with Creative Specialist and aligned campaign teams to keep creative respository up to date.
• This is a Hybrid role, attendance to the office is currently required only 3 times per week

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• Basic experience in paid media cross channel (Paid Search, Paid Social, Display), with 1-2 years of experience at a digital media planning agency preferred,
• ​​​​​​​HTML, Javascript, JQuery, Python, SQL and database skills
• Relevant experience with paid media, working with a media agency and managing budget
• Data driven – experience with digital/ paid media optimalization; strong analytical skills
• Strong collaboration skills, verbal and written communication skills, outstanding attention to detail
• Understanding of the 2024 Marketing framework and management system & objectives is a plus
• Growth mindset and openness to adapt fast and efficiently to change. Ability to absorb learning quickly and act upon.
• Experience with driving multiple projects and managing multiple stakeholders.

Preferred Technical and Professional Expertise

• Experience with multi market B2B campaigns is a plus.
• Hands on experience with digital channels/ media platforms (Media Math, LinkedIn, Redddit, Twitter, etc) is a plus.
• Experience or familiarity with digital marketing tools a plus: ad servers, DSPs, and paid social and audience management platforms is a plus.
• Media, digital campaigns and/or Advertising Agency experience preferred