Philips Corporate Social Media Manager 

Netherlands, North Holland, Amsterdam 

188578752

Corporate Social Media Manager
Job Description

Enhance our brand visibility and build meaningful relationships with Philips’ stakeholders by defining, implementing, and activating proactive social media and influencer programs based on news-focused content.

Your role:

• Develop and drive an enterprise-level corporate social influencer program, aligned with our Communications and Brand strategy, including leveraging earned content to enhance our reputation.

• Activate social media content created by the Global External Relations team and provide guidance to the team to drive continuous improvement to improve impact.

• Drive strong global earned activation via e.g., executive leaders, influencers including healthcare key opinion leaders, and employees.

• Collaborate across the Global External Relations and Digital Communications teams for proactive and reactive social media issues and crisis management.

• Collaborate across the Communications & Brand function to build and evolve our digital infrastructure aligned with industry best practices.

• Produce research, insights, and reporting to quantify and optimize messaging, audience, and tactical implementation.

• Monitor social media sentiment and conversations relevant to our company and industry and translate that data into actionable insights for the team.

You're the right fit if:

• You have a master’s degree or equivalent.

• You have at least 4 years of experience in communications / marketing communications or journalism.

• You have excellent understanding of the major social platforms, both from a strategic and tactical perspective.

• You are experienced with relevant software for content creation (photo and video editing) and content management.

• You have worked in the pharmaceuticals or broader healthcare industry.

• Your English language is at or near Native standard.

• You have an attitude for continuous learning and stay up to date with the latest social media best practices and technologies.

• You have strong interpersonal skills and proven ability to collaborate in matrix organizations.

• You bring curiosity, energy, and a proactive and results-oriented approach.

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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