JPMorgan Home Lending Marketing Strategy Lead 

United States, Texas, Plano 

684384345

Job Responsibilities:

• Understand commercial context through market, competition, and customer research
• Assess market opportunities and performance – product mix, Chase share, and customer gap analysis
• Engage target audiences leveraging personalization for segments and personas using offline and digital assets along the homebuying journey across digital, branch, and advisor channels
• Develop compelling customer value propositions using test-and-learn methodologies while accounting for factors such as financial return, execution constraints, and risk & controls.
• Evaluate marketing effectiveness and develop recommendations to optimize performance

Required Qualifications, Capabilities and Skills:

• 7+ years of experience in marketing strategy
• Marketing strategy: key concepts such as segmentation, targeting, lifecycle/journey, messaging, optimization, and consumer experience.
• Strategic & Analytical thinking: management skills such as opportunity assessment, issue disaggregation, sizing, prioritization, hypothesis testing, and execution planning
• Marketing communication: design and execution of multichannel marketing campaigns (owned media, paid media, branch, local)
• Cross-functional execution: ability to work effectively in a matrixed environment - across Home Lending Marketing and partners such as Insights, Product, Decision Science, and Finance
• Communication: build narratives around complex topics and communicating in written and verbal formats, across functions and levels including senior leadership
• Advanced MS Excel and PowerPoint skills
• Bachelor’s degree from an accredited institution

Preferred Qualifications, Capabilities and Skills:

• Marketing technology: experience with modern marketing stacks across web, mobile apps, CRM, CDP, and marketing automation
• Learning agility: adapt to a dynamic environment across a variety of strategy and execution topics
• Home lending industry: understand industry drivers such as macroeconomic environment, interest rates, housing inventory, regulatory environment, pricing, competitive landscape, and consumer segments
• Master’s degree/MBA in Marketing from an accredited institution