Lead and develop a team, providing guidance, support, and direction to ensure the creation and execution of effective, multi-channel, and segmented strategies.
Foster a collaborative and innovative team culture.
Develop, maintain, and manage strong partnerships with Servicing partners through ongoing, regular communication to ensure alignment and effective collaboration.
Stay informed of existing customer demographics, trends, and needs by analyzing customer data, performance results, and monitoring industry developments to inform and refine initiatives.
Oversee and support the development of multi-channel, segmented strategies that support Servicing needs while increasing customer engagement, adoption, and retention.
Navigate a strong digital strategy for servicing communications.
Partner with Decision Science to define and refresh effective reporting and complete analysis that informs strategies.
Manage and influence cross-functional resources to execute initiatives on time, on budget, and with quality.
Ensure compliance with all internal/external controls and regulations.
Create and facilitate regular business reviews and updates, presenting key performance metrics, strategic insights, and progress on marketing initiatives.
Required qualifications, capabilities, and skills:
5 years of progressive marketing experience in a financial services firm or large corporate firm environment, with a strong record of accomplishment in introducing and managing successful marketing campaigns.
Experience with the Servicing segment, including the needs and challenges of customers from a persona perspective.
Proven ability to collaborate with business partners to shape comprehensive, effective strategies.
Strong strategic planning and execution skills.
Proven ability to lead and manage a high-performing team, fostering a positive and collaborative culture.
Experience using data, analytics, and research to draw conclusions and make data/knowledge-based recommendations.
Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members.
Skilled and comfortable working in a highly matrixed organization with continuously changing priorities.
Strong skills in planning and facilitating effective meetings at various organizational levels, including the ability to create engaging and relevant content.