JPMorgan Home Lending Marketing Strategy Lead 

United States, Texas, Plano 

69771943

Job responsibilities

• Conduct research to understand market dynamics, competition, and customer needs.
• Analyze product mix, Chase’s market share, and identify customer gaps.
• Use personalization strategies across digital and offline channels to engage customers throughout the homebuying journey.
• Develop and test value propositions, considering financial returns, execution constraints, and risks.
• Assess and optimize marketing performance.

Required qualifications, capabilities, and skills

• 7+ years in marketing strategy.
• Proficiency in segmentation, targeting, lifecycle management, messaging, and consumer experience optimization.
• Ability to assess opportunities, prioritize, and plan execution.
• Experience in designing and executing multichannel campaigns.
• Ability to work in a matrixed environment with various partners.
• Strong narrative-building and communication skills for complex topics.
• Advanced skills in MS Excel and PowerPoint.
• Bachelor’s degree from an accredited institution.

Preferred qualifications, capabilities, and skills

• Familiarity with modern marketing stacks, including web, mobile apps, CRM, CDP, and automation tools.
• Ability to adapt to dynamic environments and diverse topics.
• Understanding of industry drivers like macroeconomic factors, interest rates, and the regulatory environment.
• Master’s degree or MBA in Marketing.