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JPMorgan Home Lending Marketing Strategy Lead 
United States, Texas, Plano 
684384345

20.07.2024

Job Responsibilities:

  • Understand commercial context through market, competition, and customer research
  • Assess market opportunities and performance – product mix, Chase share, and customer gap analysis
  • Engage target audiences leveraging personalization for segments and personas using offline and digital assets along the homebuying journey across digital, branch, and advisor channels
  • Develop compelling customer value propositions using test-and-learn methodologies while accounting for factors such as financial return, execution constraints, and risk & controls.
  • Evaluate marketing effectiveness and develop recommendations to optimize performance

Required Qualifications, Capabilities and Skills:

  • 7+ years of experience in marketing strategy
  • Marketing strategy: key concepts such as segmentation, targeting, lifecycle/journey, messaging, optimization, and consumer experience.
  • Strategic & Analytical thinking: management skills such as opportunity assessment, issue disaggregation, sizing, prioritization, hypothesis testing, and execution planning
  • Marketing communication: design and execution of multichannel marketing campaigns (owned media, paid media, branch, local)
  • Cross-functional execution: ability to work effectively in a matrixed environment - across Home Lending Marketing and partners such as Insights, Product, Decision Science, and Finance
  • Communication: build narratives around complex topics and communicating in written and verbal formats, across functions and levels including senior leadership
  • Advanced MS Excel and PowerPoint skills
  • Bachelor’s degree from an accredited institution

Preferred Qualifications, Capabilities and Skills:

  • Marketing technology: experience with modern marketing stacks across web, mobile apps, CRM, CDP, and marketing automation
  • Learning agility: adapt to a dynamic environment across a variety of strategy and execution topics
  • Home lending industry: understand industry drivers such as macroeconomic environment, interest rates, housing inventory, regulatory environment, pricing, competitive landscape, and consumer segments
  • Master’s degree/MBA in Marketing from an accredited institution