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IBM Web Analytics Specialist - Adobe 
Brazil, São Paulo, São Paulo 
669428587

22.07.2024

Your Role and Responsibilities

As anyou will analyze website data, extract insights, and providing actionable recommendations to improve the web experience.

Responsibilities:

  • Utilize Adobe Analytics to monitor, measure, and analyze website traffic, user behavior, and performance metrics.
  • Develop and maintain custom reports, dashboards, and data visualizations to track key performance indicators (KPIs) and provide actionable insights to stakeholders.
  • Conduct in-depth analysis of website traffic patterns, user interactions, conversion funnels, and customer journeys to identify areas for optimization and improvement.
  • Collaborate with cross-functional teams including marketing, product, and design to implement data-driven strategies and initiatives to enhance website effectiveness and user experience.
  • Monitor and report on the effectiveness of digital marketing campaigns, including email marketing, social media, and paid advertising, and provide recommendations for optimization.
  • Stay current with industry trends, best practices, and new technologies in web analytics and digital marketing.

This is a Hybrid role; attendance at the office is currently required only 3 times per week.


Required Technical and Professional Expertise

  • Bachelor’s degree in Marketing, Business, Statistics, Computer Science, or related field.
  • Experience working with Adobe Analytics (formerly Adobe SiteCatalyst) and other web analytics tools like Google Analytics, heat maps and data visualization tools.
  • Strong analytical skills with the ability to interpret complex data sets and generate actionable insights.
  • Experience creating custom reports, dashboards, and data visualizations.
  • Familiarity with tag management systems (e.g., Adobe Dynamic Tag Management, Google Tag Manager, Tealium) and channel attribution.
  • Excellent communication and presentation skills with the ability to effectively communicate technical concepts to non-technical stakeholders.
  • Ability to work independently and collaboratively in a fast-paced, dynamic environment.
  • Fluent English.


Preferred Technical and Professional Expertise

  • Adobe Analytics certification or equivalent.
  • Experience with other Adobe solutions (e.g., Adobe Target, Adobe Audience Manager, AEP, Journey Optimizer)
  • Knowledge of audience targeting data sets like 6Sense, Demandbase, Bombora et al.
  • Experience working in B2B, e-commerce and/or lead-generating businesses