IBM Web Analytics Specialist - Adobe 

Brazil, São Paulo, São Paulo 

669428587

As anyou will analyze website data, extract insights, and providing actionable recommendations to improve the web experience.

Responsibilities:

• Utilize Adobe Analytics to monitor, measure, and analyze website traffic, user behavior, and performance metrics.
• Develop and maintain custom reports, dashboards, and data visualizations to track key performance indicators (KPIs) and provide actionable insights to stakeholders.
• Conduct in-depth analysis of website traffic patterns, user interactions, conversion funnels, and customer journeys to identify areas for optimization and improvement.
• Collaborate with cross-functional teams including marketing, product, and design to implement data-driven strategies and initiatives to enhance website effectiveness and user experience.
• Monitor and report on the effectiveness of digital marketing campaigns, including email marketing, social media, and paid advertising, and provide recommendations for optimization.
• Stay current with industry trends, best practices, and new technologies in web analytics and digital marketing.

This is a Hybrid role; attendance at the office is currently required only 3 times per week.

• Bachelor’s degree in Marketing, Business, Statistics, Computer Science, or related field.
• Experience working with Adobe Analytics (formerly Adobe SiteCatalyst) and other web analytics tools like Google Analytics, heat maps and data visualization tools.
• Strong analytical skills with the ability to interpret complex data sets and generate actionable insights.
• Experience creating custom reports, dashboards, and data visualizations.
• Familiarity with tag management systems (e.g., Adobe Dynamic Tag Management, Google Tag Manager, Tealium) and channel attribution.
• Excellent communication and presentation skills with the ability to effectively communicate technical concepts to non-technical stakeholders.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Fluent English.