IBM Paid Media Leader 

Romania, Bucharest 

623406095

Examples are:
• Manage and lead a performance-driven organization, motivating the team to improve performance and achieve outcomes in a data-driven approach
• Develop a culture of experimentation, collaboration, and innovation
• Lead ramping and managing the expanding paid media team with prioritization of work, mentorship, education and thought leadership
• Collaborate with other leadership in the Center, within our organization and across Marketing and other functions.

This is a Hybrid role, attendance at the office will be required only 3 times per week.

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• 10-15 years cross discipline digital media planning (display, SEM, mobile, etc.) experience required with demonstrable record of campaign management, digital media innovation and increasing media spend efficiency and ROI metrics – Advertising Agency and/or paid media experience with a large company experience required
• Experience with B2B/Technology and/or demand driven digital media campaigns including webcasts, Content Syndication, emerging media platforms, and drive to registration activity
• Experience or familiarity with digital marketing tools: ad servers, DSPs, and paid social and audience management platforms
• Outstanding analytical skills and attention to detail for tracking and reporting
• Experience working collaboratively with marketing colleagues and business leaders at all levels and ability to clearly communicate technical information to non-technical audience
• Expert skills in Excel
• Knowledge in digital marketing
• Knowledge in social media channels

Preferred Technical and Professional Expertise

• Experience working on B2B campaigns
• Global stakeholder management is a plus