Job Responsibilities:
- Collaborate with paid social and display leads to support a comprehensive strategy that resonates with target audiences and aligns with commercial goals.
- Own campaign setup, including ad serving and trafficking of display creative assets.
- Conduct regular competitor analysis.
- Monitor and analyze paid social, display, and YouTube performance using analytics tools, and suggest optimizations.
- Collaborate with cross-functional teams, including marketing, design, and content, to update and create new paid social and display creatives, ensuring approval from legal and compliance teams.
- Prepare regular reports on performance, competitor analysis, and provide insights and recommendations for improvement.
- Support paid social and display leads in delivering strategic initiatives.
Required Qualifications, Capabilities, and Skills:
- Previous experience working in a digital marketing team desired.
- Experience with web and app analytical tools.
- Passion for exploring the latest digital trends.
- Analytical mindset with a test & learn approach, comfortable working with data to identify trends and growth opportunities.
- Strong attention to detail with a focus on effective documentation to support collaboration.
Preferred Qualifications, Capabilities, and Skills:
- Experience in paid social, display, and YouTube campaigns.
- Strong interpersonal skills and ability to work in a hyper-collaborative environment.