Couchbase VP Demand Generation 

United States 

61852940

• Marketing Systems and Process Expertise:
• Leverage deep expertise in marketing automation systems, CRM platforms, and other relevant technologies to optimize and streamline demand generation processes specific to Couchbase's offerings.
• Implement and enhance marketing systems for efficient lead generation, scoring, and nurturing tailored to the unique needs of Couchbase's target audience.
• Campaign design, execution and measurement:
• Oversee the flawless execution of demand generation campaigns for Couchbase, ensuring precision and consistency across all marketing materials and communications.
• Analyze data insights to refine and improve demand generation programs continuously, taking into account the specific nuances of Couchbase's market positioning.
• Enterprise Software and Database Market Penetration:
• Apply extensive experience in marketing for enterprise software solutions and the database market to develop and execute targeted demand generation strategies for Couchbase.
• Create awareness and demand within key personas of developers, architects and ITDMs.
• Collaborate with product marketing to articulate compelling value propositions for Couchbase's NoSQL database solutions.
• Product-Led Growth Leadership:
• Infuse product-led growth principles into demand generation strategies for Couchbase, driving user acquisition and engagement through the seamless experience of our cutting-edge database products.
• Collaborate closely with the Product team to align demand generation efforts with Couchbase's product development cycles and feature releases.
• Cross-Functional Demand Strategy:
• Lead cross-functional teams to develop and execute integrated demand generation plans aligned with Couchbase's business goals.
• Collaborate closely with sales, field marketing, partner marketing, product marketing, and other key stakeholders to ensure cohesive messaging and strategy across all customer touchpoints specific to Couchbase's market presence.
• Sales Development strategy:
• Drive the Couchbase sales development team to align demand generation efforts with sales priorities in the dynamic landscape of NoSQL databases.
• Establish and maintain strong communication channels between demand generation and Couchbase sales teams to facilitate efficient lead handoff and conversion.

• Experience in demand generation with a focus on enterprise software, marketing to technical buyers including developers, with a minimum of 10+ years of experience
• Lead Yourself:
• An orientation towards using data to derive analytical insight to inform your approach.
• Strong orientation towards building for scale, leveraging demand team skills, processes and technology.
• Ability to combine strategic, progressive practices with meeting key marketing standards.
• Demonstrates our , in particular an appetite for making tomorrow better than today and attacking hard problems, while being a good human,always.
• Lead The Team:
• Experience leading global demand generation teams focused on end to end digital demand generation.
• Excellent leadership and interpersonal skills for effective collaboration with cross-functional teams.
• Lead The Business:
• Ability to align demand activity to company revenue goals and targets
• Experience in building, transforming and executing a global demand generation strategy coordinated with field and partner events
• A proven history of tracking, analyzing and driving key demand metrics from the marketing funnel through to sales opportunities.
• Success in driving effective demand generation programs tailored to the unique challenges and opportunities in the database industry is a plus.
• In-depth knowledge of marketing automation systems, CRM platforms, and other relevant technologies.
• Strong analytical skills and attention to detail, with a keen understanding of Couchbase's market positioning.
• Prior experience with product-led growth strategies is highly desirable.

Base Pay Range

$250,000 - $300,000