IBM Field Marketing Leader 

India, Karnataka, Bengaluru 

594184206

• Design and execute local marketing and communications plans to support go-to-market strategies.
• Demand generation for business with deep understanding of audiences and an omni-channel approach
• Lead a team of talented field marketing professionals and build a culture of innovation and inclusion.
• Brief, enable, and collaborate with sales, clients, IBM Partners, and/or external/internal stakeholders.
• Measure, analyze, and report on the impact of field marketing activities.

Required Technical and Professional Expertise

• 15+ years of marketing experience in the B2B technology arena
• Prior experience building complex, high-tech marketing strategies and demand-generation initiatives through modern marketing tactics. This includes campaign planning, execution, and attribution.
• Business- and results-oriented, with experience in building marketing and business strategies to drive growth
• Data-driven and analytical in a highly competitive market, being able to analyze and determine focus and opportunity areas to drive plans to commit to objectives based on results
• Growth mindset in a highly growing tech market, thinking outside the box to create demand and accelerate business outcomes
• Strong relationship skills—ability to negotiate and execute in a complex and matrix organization
• Strong written and verbal communication skills
• Ability to influence cross-functional teams both internally and externally to drive breakthrough innovation
• Strong program management experience
• Ability to prioritize and meet deadlines in a fast-paced, agile marketing environment.

Preferred Technical and Professional Expertise

• Experience in field marketing or B2B tech marketing roles.
• Understanding data-driven technologies, including AI, machine learning, and cloud solutions.
• Experience managing and executing Tech industry events and conferences.