GE HealthCare Marketing Operations Leader 

India, Karnataka 

346177302

Marketing Events

• Organize and manage regional tradeshows and congresses in conjunction with Marketing Communications, Product Strategy, Regional Marketing and other cross-functional teams.

• Lead tradeshow-related logistics including pre-planning, show services, marketing materials, on-site services, shipping, technical services and budget management.

• Secure premium booth position/signage at shows, negotiate terms with outside vendors, contractors, and suppliers.

• Lead logistics related to internal meetings and trainings, and client-facing workshops, masterclasses & seminars throughout the year including sourcing, contracting, F&B and AV

• Source equipment and other related collateral and materials for shows and events and organizing shipping.

• Set, communicate and maintain timelines and priorities on every project.

• Communicate effectively and consistently, maintain and develop internal and external client relationships.

• Manage individual event budgets, process invoices and maintain budget tracker in timely manner

Vendor Management

• Develop and manage relationships with external vendors, agencies, and partners to support events, branding & tradeshows and ensure high-quality deliverables.

• Partner with sourcing related to scouting, reviewing, evaluating, negotiating and maintaining the vendor pool & relationships.

• Effective agency management by developing marketing workflows, SOPs, standard briefing document, and feedback process to improve the quality of deliverables.

• In conjunction with SBU marketing, track marketing ROI and develop insights to drive continuous improvement in marketing performance.

• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

• Effectively communicate analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs.

KOL Management

• Collaborate with cross-functional stakeholders to drive Key Opinion Leaders (KOLs) engagements

• In collaboration with all internal stakeholders plan and monitor annual KOL engagement calendar

• Work closely with cross-functional teams to design and develop objectives for various KOL engagements

• Facilitate KOL interactions, solicit insights, and gather feedback.

• Oversee the execution of events, ensuring seamless coordination and successful delivery.

• Interface with segment marketing and commercial teams to enable active Key Opinion Leader (KOL) management

• Regularly assess the impact of the KOL management program and provide insights to improve effectiveness

• Prepare quarterly reports on program updates and share with South Asia leadership

• Monitor compliance with industry regulations and reporting requirements

Marketing Performance Evaluation

• Display passion for our customers for whom we serve to build customer-centric, value-driven solutions.

Required Qualifications

• Excellent communication, interpersonal skills, and presentation skills

• Accuracy and attention to detail

• Critical thinker with an ambitious, solutions-oriented approach

• Fluency in Microsoft office (Outlook, PowerPoint and Excel)

• Demonstrated record of success in executing events

• Established project management skills.

• Demonstrated ability to analyze and resolve problems.

• Ability to travel 20-25% - including weekends.

• 8+ years overall Event Management experience

Desired Characteristics

• Strong oral and written communication skills. Demonstrated ability to analyze and resolve problems. Ability to document, plan, market, and execute programs. Established project management skills.

Inclusion and Diversity

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support