Expoint - all jobs in one place

Finding the best job has never been easier

Limitless High-tech career opportunities - Expoint

Adidas ASSISTANT MANAGER CONSUMER ACQUISITION 
France, Ile-de-France 
548143279

16.08.2024

Plan Creation & Execution

  • Alignment with membership, planning and content teams for campaign asset creation
  • Consult and advise various stakeholders on ideal consumer journey for lead generation campaigns
  • Brief creative agencies and performance media teams for various campaigns and activations
  • Coordinate with consumer privacy and legal teams on lead generation campaigns
  • Ensure campaigns pages are correctly tagged for reporting purposes
  • QA & testing of lead generation campaigns
  • Support CRM team in onboarding and lead-nurturing program based on prospects profiles
  • Support the execution of projects e.g. reporting, presentations, workshops etc.

Continuous Improvement & Success Measurement

  • Monitor and analyze respective consumer data capture practices. Identify improvement opportunities and contribute to finding respective solutions.
  • Continuously improving signup experiences for .com and apps by conducting A/B tests and pilots, in close collaboration with experience optimization team.
  • Build business cases and gather insights to jointly build roadmap to improve existing signup experiences across all channels and consumer acquisition products.
  • Monitor performance of overall consumer KPIs and success of consumer acquisition activations.

Key Relationships

  • Wider Digital Activation Teams
  • Global Digital Product Teams (apps, .com, membership, acquisition)
  • eCommerce Teams
  • Key City & Local Teams
  • External Vendors

Education & Experience

  • 2+ years of experience in a Digital, CRM and/or eCommerce environment
  • Basic knowledge in Consumer Engagement domain
  • Hands-on experience with Consumer Engagement / Digital marketing / Lead generation tactics
  • Experience in managing highly complex processes, involving multiple teams in different geographies
  • Experience in product management and/or working using agile/SCRUM methodologies
  • Ability to quickly adapt to changing business processes and business partners
  • Good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
  • Comfortable working with enterprise-level platforms and technologies
  • Project management and project monitoring experience is a plus
  • Knowledge of process optimization methodologies (LEAN, 6Sigma, etc…) is a plus
  • Fluent English both verbally and written