Adidas ASSISTANT MANAGER CONSUMER ACQUISITION 

France, Ile-de-France 

548143279

Plan Creation & Execution

• Alignment with membership, planning and content teams for campaign asset creation
• Consult and advise various stakeholders on ideal consumer journey for lead generation campaigns
• Brief creative agencies and performance media teams for various campaigns and activations
• Coordinate with consumer privacy and legal teams on lead generation campaigns
• Ensure campaigns pages are correctly tagged for reporting purposes
• QA & testing of lead generation campaigns
• Support CRM team in onboarding and lead-nurturing program based on prospects profiles
• Support the execution of projects e.g. reporting, presentations, workshops etc.

Continuous Improvement & Success Measurement

• Monitor and analyze respective consumer data capture practices. Identify improvement opportunities and contribute to finding respective solutions.
• Continuously improving signup experiences for .com and apps by conducting A/B tests and pilots, in close collaboration with experience optimization team.
• Build business cases and gather insights to jointly build roadmap to improve existing signup experiences across all channels and consumer acquisition products.
• Monitor performance of overall consumer KPIs and success of consumer acquisition activations.

Key Relationships

• Wider Digital Activation Teams
• Global Digital Product Teams (apps, .com, membership, acquisition)
• eCommerce Teams
• Key City & Local Teams
• External Vendors

Education & Experience

• 2+ years of experience in a Digital, CRM and/or eCommerce environment
• Basic knowledge in Consumer Engagement domain
• Hands-on experience with Consumer Engagement / Digital marketing / Lead generation tactics
• Experience in managing highly complex processes, involving multiple teams in different geographies
• Experience in product management and/or working using agile/SCRUM methodologies
• Ability to quickly adapt to changing business processes and business partners
• Good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Comfortable working with enterprise-level platforms and technologies
• Project management and project monitoring experience is a plus
• Knowledge of process optimization methodologies (LEAN, 6Sigma, etc…) is a plus
• Fluent English both verbally and written