Cyberark Director Identity Security Campaigns & Programs 

United States 

542262329

Key responsibilities:

· Develop strategic go-to-market plans for the Identity Security Platform and Multi Solutions campaigns, in partnership with our VP of brand, and solutions strategists

· Implement a Product-Led Sales GTM model with digital capabilities such as virtual guided-tours, try-to-buy, and community management programs

· Develop multi-solutions programs and audience strategy, including ABX programs

· Maintain a pulse on the competition, providing strategic guidance and positioning strategies to the cross-functional leaders

· Be the primary representative for marketing (and owner of the Marketing Plan) to Identity Security Platform; collaborating with all Marketing functions to develop, execute, measure & iterate end-to-end Marketing Plan to drive business value

· 12+ years' experience in portfolio or demand marketing at SaaS B2B company, or equivalent (Cybersecurity and DevOps experience preferred)

· 5+ years of experience in leadership and development, directly or indirectly leading and inspiring teams

· Strategic vision to articulate go-to-market strategy, and the “do-what-it-takes” mentality to lead a cross-functional team of stakeholders to drive execution

· Ability to develop effective sales training materials, making it easy for sales to understand our service offerings and key positioning

· Proven track record of speaking in front of and influencing internal, external, and global audiences

· Exceptional organizational skills to define and manage multiple projects with tight deadlines effectively within a fast-paced environment

· Ability to work with and lead globally dispersed cross-functional teams and initiatives in a heavily matrixed environment

· Ability to adapt and thrive in the fast-changing nature of the SaaS market, willing to pivot and able to learn quickly

· Comfortable making difficult decisions with uncertainty and imperfect data