Develop & implement demand generation strategies and end-to-end integrated digital marketing programs, including multi-channel, virtual events, email nurture and social media campaigns.
Co-create with other marketing functions such as partner marketing, account-based marketing, customer advocacy, PR to drive successful customer engagement and market awareness across APJ
Engage & maintain direct alignment with Sales/SE teams in terms of all pre/post program communications, and marketing-driven campaigns/promotion strategies
Own & drive executions within budget, and handle vendor management where required
Manage project timelines, quality issues, resources, and budget
Set goals & define metrics for each campaign including targeted lead flow - track campaign results, measuring program success, and reporting metrics
Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment
REQUIREMENTS:
10+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS
Bachelor's Degree in, Marketing, Business Administration, or related field
Ability to understand and communicate to diverse technical and non-technical audiences
Penchant for technology creativity to “think outside the box” and leadership to execute effectively
Experience in building and delivering digital and demand generation marketing programs. Experience as a digital producer is an added bonus
Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company
Strong influencing skills with the ability to sell ideas and get buy-in with various stakeholders
Hands-on execution ability with effective project and time management
Project management, prioritisation, organisational skills, accuracy in performance and details driven
Experience in Salesforce, Marketo, Wordpress and Zoom
Good understanding of cloud infrastructure, cloud applications, data science, analytics platforms (e.g. AWS, Google Cloud, Dataiku, H2O, Salesforce)
Ability to maintain an optimistic, pragmatic, and self-starter attitude
Global mindset and ability to maintain an optimistic, approachable, and proactive attitude