Identify Japan market requirements/opportunities, develop/implement Go-to-Market strategies & end-to-end integrated marketing programs, including multi-channel, digital/physical events, email nurture and social media campaigns
Co-create with other marketing functions such as partner marketing, Enterprise/account-based marketing, product marketing, customer advocacy, PR to drive successful customer engagement and market awareness in Japan
Engage & maintain direct alignment with Sales/SE teams in terms of all pre/post program communications, and marketing-driven campaigns/promotion strategies
Own & drive executions within budget, and handle vendor management, including PO/procurement process, new vendor onboarding, etc
Manage project timelines, quality issues, resources, and budget
Set goals & define metrics for each campaign including targeted lead flow - track campaign results, measuring program success, and reporting metrics
Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment
Who You Are:
12+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS
Bachelor's Degree in, Marketing, Business Administration, or related field
Ability to understand and communicate to diverse technical and non-technical audiences
Penchant for technology creativity to “think outside the box” and leadership to execute effectively
Experience in building and delivering demand generation marketing programs
Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company
Strong influencing skills with the ability to sell ideas and get buy-in with various stakeholders
Hands-on execution ability with effective project and time management
Project management, prioritization, organizational skills, accuracy in performance and details driven
Experience in Salesforce, Marketo, Wordpress and Zoom
Good understanding of cloud infrastructure, cloud applications, data science, analytics platforms (e.g. AWS, Google Cloud, Dataiku, H2O, Salesforce)
Ability to maintain an optimistic, pragmatic, and self-starter attitude
Global mindset and ability to maintain an optimistic, approachable, and proactive attitude