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Apple K-20 Education Demand Generation Manager United States, California, Cupertino 504821126
15.08.2024
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Description
In this role, you will:
Minimum Qualifications
- Typically requires a minimum of 8+ years of related experience.
- 3+ years of people leadership experience mentoring, coaching, and guiding others.
- Significant B2B demand generation experience working with both direct and indirect sales teams.
- Demonstrated experience executing campaigns through Pardot or similar marketing automation for the creation and sending of batch email and nurture paths, email delivery and inboxing, forms, landing pages, database segmentation, and management.
- Ability to spearhead the strategic segmentation of leads and contacts within Salesforce by leveraging advanced segmentation capabilities.
- In-depth knowledge of Salesforce CRM data structures, proficiency in marketing automation for executing segmented marketing campaigns, and ability to utilize analytics for segmentation refinement and optimization, ensuring alignment with targeted marketing strategies.
- Deep understanding of key performance indicators relevant to marketing and lead generation.
- Bachelor’s degree or equivalent experience in EdTech demand generation.
Preferred Qualifications
- Background leading a team integrating content, lead funnel management, and campaign execution is highly desirable.
- A digital marketing portfolio of produced marketing work is a plus.
- Experience with A/B testing is highly preferred.
- Expert reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management.
- Ability to build, lead, and develop inclusive teams and attract and retain talent through performance management, coaching, guidance, and support.
- Outstanding communication and presentation skills, including fantastic storytelling skills.
- Ability to motivate and inspire others, articulate vision and purpose, and advocate for Apple’s values
- Excellent collaboration and relationship building skills, including the ability to influence cross-functionally, navigate organizational structures, and manage complex relationships.
- Demonstrated business acumen along with sales and business development experience.
- Comfort with ambiguity and the ability to bring structure and clarity where none exists.
- Exceptional decision-making abilities, tenacity, drive for excellence, and attention to detail.
- Experience managing a remote/geographically dispersed team is a plus.
- Master’s degree is a plus.
Pay & Benefits
- At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,800 and $220,900, and your base pay will depend on your skills, qualifications, experience, and location.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.
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