5+ years of b-to-b digital/inbound marketing including web and content marketing, association marketing and content syndication
5+ years of working in a multi-national or global environment
Strong background in demand generation development and execution via multiple channels (Email, website, webinars, digital, events)
Exceptional project management skills and ability to work cross-functionally, with multiple stakeholders to achieve desired outcomes
Proficiency in Google Workspace and Microsoft Office HTML editor and database tools.
Experience with Artificial intelligence (e.g. intent monitoring, predictive analytics)
Strong familiarity with Salesforce.com (SFDC), specifically with lead management, as well as Marketo.
Experience with ABM platforms is a plus, like 6SixSense or DemandBase
Knowledge of digital marketing channels and social media platforms, with the ability to leverage them effectively for marketing campaigns.
Proven record of supporting sales to meet or exceed pipeline and revenue targets
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes
Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs
Highly motivated individual who thrives in a fast paced team environment and is readily adaptable to changing market and organizational requirements
Responsibilities:
Support and manage Rapid7’s top-of-funnel demand acquisition marketing strategy to deliver a scalable, predictable, high-quality demand-engine across core personas, markets and larger target account segments - including data strategy, content, and delivery: social selling campaigns, webcasts, content-syndication, etc.
Partner cross-functionally with sales, channel, product marketing, SDR and customer excellence teams to understand, champion & educate on any regional dynamics, segment & product priorities and customer use cases to align relevancy, messaging, delivery and impact across all stakeholders - to drive better customer outcomes and impact
Optimize our end-to-end demand (lead/contact) lead management process in conjunction with sales operations and marketing operations, including lead capture, nurturing, and service-level agreements (lead scoring, lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable)
Coordinate with SDR teams to optimise lead volume and quality with the goal generating high-value opportunities
Increase conversion rates through better targeting, segmentation, and offers to accelerate opportunity and pipeline value to meet and exceed ambitious growth goals
With Marketing Operations, own and maximise data acquisition programs and technology to provide better targeting and ability to engage prospects and customers across integrated marketing channels - e.g. intent programs, website personalisation, chat, etc.
Forecasting: support the director of global demand with the forecasting of lead generation/ engaged account targets
Collaborate with the broader marketing team to develop our intent (1st & 3rd party) and engaged account strategy as part of our account-based experience (ABX) journey. Own our relationship and execution of our intent programs.
Monitor, measure and optimise the impact of programs and campaigns - including funnel performance metrics, conversion rates, ROI and ARR impact
Leverage audience insights: by persona, title, segment, region and channel to drive cost per lead/MQL/SAO efficiencies
Continuously optimize the marketing funnel and our definitions, as the keeper of our operating motion of the funnel through marketing and sales, and along the entire customer journey
Effective enablement of corporate campaigns and growth marketing initiatives to regional sales, marketing and BDR/SDR team members
Monitor and develop insights into maximising engagement from key target personas and different channels to optimize campaign performance