Rapid7 Global Demand Generation Manager 

United States, Massachusetts, Boston 

348226730

Requirements:

• 5+ years of b-to-b digital/inbound marketing including web and content marketing, association marketing and content syndication
• 5+ years of working in a multi-national or global environment
• Strong background in demand generation development and execution via multiple channels (Email, website, webinars, digital, events)
• Exceptional project management skills and ability to work cross-functionally, with multiple stakeholders to achieve desired outcomes
• Proficiency in Google Workspace and Microsoft Office HTML editor and database tools.
• Experience with Artificial intelligence (e.g. intent monitoring, predictive analytics)
• Strong familiarity with Salesforce.com (SFDC), specifically with lead management, as well as Marketo.
• Experience with ABM platforms is a plus, like 6SixSense or DemandBase
• Knowledge of digital marketing channels and social media platforms, with the ability to leverage them effectively for marketing campaigns.
• Proven record of supporting sales to meet or exceed pipeline and revenue targets
• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
• Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes
• Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs
• Highly motivated individual who thrives in a fast paced team environment and is readily adaptable to changing market and organizational requirements

Responsibilities:

• Support and manage Rapid7’s top-of-funnel demand acquisition marketing strategy to deliver a scalable, predictable, high-quality demand-engine across core personas, markets and larger target account segments - including data strategy, content, and delivery: social selling campaigns, webcasts, content-syndication, etc.
• Partner cross-functionally with sales, channel, product marketing, SDR and customer excellence teams to understand, champion & educate on any regional dynamics, segment & product priorities and customer use cases to align relevancy, messaging, delivery and impact across all stakeholders - to drive better customer outcomes and impact
• Optimize our end-to-end demand (lead/contact) lead management process in conjunction with sales operations and marketing operations, including lead capture, nurturing, and service-level agreements (lead scoring, lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable)
• Coordinate with SDR teams to optimise lead volume and quality with the goal generating high-value opportunities
• Increase conversion rates through better targeting, segmentation, and offers to accelerate opportunity and pipeline value to meet and exceed ambitious growth goals
• With Marketing Operations, own and maximise data acquisition programs and technology to provide better targeting and ability to engage prospects and customers across integrated marketing channels - e.g. intent programs, website personalisation, chat, etc.
• Forecasting: support the director of global demand with the forecasting of lead generation/ engaged account targets
• Collaborate with the broader marketing team to develop our intent (1st & 3rd party) and engaged account strategy as part of our account-based experience (ABX) journey. Own our relationship and execution of our intent programs.
• Monitor, measure and optimise the impact of programs and campaigns - including funnel performance metrics, conversion rates, ROI and ARR impact
• Leverage audience insights: by persona, title, segment, region and channel to drive cost per lead/MQL/SAO efficiencies
• Continuously optimize the marketing funnel and our definitions, as the keeper of our operating motion of the funnel through marketing and sales, and along the entire customer journey
• Effective enablement of corporate campaigns and growth marketing initiatives to regional sales, marketing and BDR/SDR team members
• Monitor and develop insights into maximising engagement from key target personas and different channels to optimize campaign performance