Campaign Execution
- Support and execute integrated marketing campaigns across various channels (webinars, events, content syndication, 3rd party media etc.)
- Collaborate with digital and localization teams to launch regional campaign assets that resonate with target audiences
- Manage campaign timelines, ensuring projects are delivered on time and on budget
Events support
- Lead the research and execution of regional events; support in executing trade shows and conferences
- Support event logistics, from budgeting and vendor management to post-event analysis and follow-ups
Sales & Marketing Alignment
- Work closely with sales teams to ensure marketing campaigns support their goals and provide them with qualified leads, MQLs and pipeline
- Develop and maintain sales enablement materials to equip sales teams with relevant resources (i.e. campaign briefings, promotional assets, follow-up sequences, reports)
Performance Analysis & Optimisation
- Monitor and analyze campaign performance, identifying areas for improvement and optimization; work closely with marketing operations to improve internal processes
- Leverage marketing automation and analytics tools (i.e. Tableau, Salesforce) to track key metrics (i.e., lead generation, conversion rates, pipeline influence)
Professional self-growth
- Stay abreast of industry best practices and emerging trends in demand generation and field marketing
- Seek opportunities to improve skills and knowledge through training, conferences, and self-learning
Qualifications
2-3 years of experience in B2B demand generation marketing, preferably in a B2B SaaS environment.
Skills
- Experienced in executing demand generation campaigns at high pace
- Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
- Strong analytical skills and experience with campaign reporting and analysis
- Fluency with marketing automation, CRM, Outreach, webinar tools, and analytics tools
- Strong understanding of lead nurturing, lead scoring, and demand generation principles
- Excellent communication, writing, and presentation skills
- A passion for video marketing
- A collaborative and team-oriented approach
Base Salary Range:
- NYC Metro, Bay Area, Seattle, & Los Angeles: $72,000 - $99,000
- All other US cities outside above metro areas: $64,800 - $89,100
We also offer paid time off, generous 401k match, commuter benefits, Health Savings Account (HSA), Flexible Spending Account (FSA), fertility reimbursement, group term life insurances, wellbeing resources, and more.