Vimeo Demand Generation Manager 

United States, Oregon 

241262153

Program Planning and Process Management:

• Establish and maintain effective processes for planning and executing demand generation programs.
• Ensure all programs are delivered on time, within scope, and aligned with business objectives.
• Develop a comprehensive webinar strategy aligned with overall marketing and sales goals and drive execution
• Own webinar plan and schedule, forecasting and reporting keeping both peers and leaders engaged and informed

Alignment with Regional Leads and other stakeholders:

• Collaborate closely with regional leads to understand market needs and ensure consistent resourcing and execution of demand generation programs.
• Foster strong relationships with regional teams to drive alignment and coordination.
• Collaborate with internal and external subject matter experts to develop high-quality webinar content
• Partner with other stakeholders like product marketing, paid and social media teams, email marketing and lifecycle, content and creative teams to elaborate and execute impactful webinars with pre and post-webinar strategy to convert registrations into pipeline creation

Implement strategies and initiatives that drive measurable revenue growth.

• Work with sales teams to deliver on key funnel metrics, including new logo acquisition, qualified leads, pipeline, and bookings
• Understand users and our target audience, the reasons they buy, the market landscape, and work with the broader team to turn campaign insights into ever more effective go-to-market plans

• 4+ years experience working in a demand-focused marketing role at a SaaS company
• Ability to ground decisions in data and use data to ask and answer questions that move the business forward
• Ability to manage multiple competing projects at various levels of scale
• Fluency with marketing automation, CRM, and webinar tools, experience with analytics tools a plus
• Strong communication, writing, and presentation skills
• A passion for video marketing and a will to contribute to a creative, video-centric team culture